Business in The Digital Age

Business invest in information technology and electronic commerce to increase productivity, cut cost and enhance customers service. Consumers shop on the internet because they find their choices dramatically increased. They have access to much more information when making purchasing decision. Busy consumers can save time and find shopping more convenient as merchant serve their needs individually. Better information and greater selection, combined with lower operating costs for many internet business may, in turn, drive reductions in prices or improvements in quality.